“In 2018 when I lived in Asia, I was overloaded with all kinds of disposables. It was upsetting to witness the pollution caused by disposable packaging used for takeaway meals and drinks.

When I came back to Europe, I wanted to learn more about the issue of single-use packaging and why disposables end up in nature

I noticed that global awareness about pollution caused by SUP was increasing, but that alternatives and solutions were not easily accessible in our daily lives. I also discovered there was a lot of misinformation on the properties of different alternative materials (single and reusable), and their impact on the environment.

After 2 years of extensive work which combined scientific research, market studies and pilots, I validated the best solution for the environment and users of takeaway packaging.

I wanted to walk the talk and decided to build a business that decreases the quantity of waste generated by takeaway packaging.

That’s when YoYo launched a journey to boost reuse culture, by helping organisations implement a reusable tableware solution.”

Joanna- founder of YoYo.BoostReuse.
“Water is my second home, especially when I am surfing or wing-foiling!”